That said, many Instagram influencers prefer to be contacted via email. 2. Fact: 47% of recipients will open an email based on the subject line alone. If email isn't their preferred form of contact, adapt your messages to Instagram DMs (and vice-versa). : r/AxieInfinity. You may buy the product and realize its just poor quality. The Ultimate Checklist to Hosting an Instagram Giveaway or Conte, If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. Discount Templates 4. To wrap things up, well answer some of the most common outreach-related questions we get. You will receive a lifetime discount of 40% on products and a personalized affiliate code for your followers to get 25% off their first Dusk order! You'd get 50% off our products for life. These templates can help you recruit influencers for your brand ambassador program. To me, that suggests that even if they get reported for spam comments, the main "mother" account, if you will, remains safe. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. Im reaching out because we saw your thoughtful round-ups on your fave facial cleansers. Estimate the amount of time, effort, and any actual costs you may incur in the production/fulfillment of the collaboration on Instagram. My name is Kristen and I work for Flex. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! // Be the envy of your buddies on your next hunting trip when yo." Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. Thats why its so important to level up with a proven pitching strategy. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. You would not spend any money of your own. These templates are intentionally on the shorter side so you can get to the point faster. Some influencers will start building relationships with brands by cold-DMing them on social media, like Instagram. According to industry data, emails up to 100 words receive the highest response rate. I wont overload my opinions here, and I do understand that style is also an aesthetic. I wanted to personallyinvite you to join our ambassador program! If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. You have a formal contract with the brand. The smaller the audience = the bigger the IG scam. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. (Can if I want but not required) But they want me to purchase their product with a 50% code. DMs should be short, sweet and to the point. Its just the reality of dealing with someone who seeks attention She shared the DM she used to get her first sponsorship deal. Youll quickly see if this particular influencer is likely to reach people who Theres a good chance your outreach message is going to be read on a smartphone screen. What exactly are you supposed to write in a brand collaboration email? I'm a micro influencer. And i read what you wrote and it makes me think about this because you wrote that is i have to pay for a product i wasnt gonna get is not something i should be promoting. Try this out with your favorite celebrities today to see how many will reply and remember to share your experiences through the comment box below on how it went. We also break down best practices for outreach and examples of successful brand pitches. "I will only partner with a brand if it will also benefit my community and organically fit in with my content.". These are the tools I recommend for blogging and Instagram collaboration success: Travel In Her Shoes PresetsLawyer-Written Sponsored Post ContractLawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites. Or do you want to send PR packages to dozens of creators? Win-Win. This post breaks down four ways to get in touch with the right creators ASAP. 2. Trust me, I do. Screenshot of my DMs after I DM'd these brands to collab. I get DMs every day with 'brands' trying to get me to be a customer. If not free, I cannot even afford a short-term relationship with you. At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . Make sure your prizes and rules are sorted before you hit send.. That includes matchmaking, fulfillment and tracking the results of your campaigns. We get it: influencer outreach feels like a huge hurdle for brands. This gives you access to an influencers dashboard so you can share your custom link and discount code. Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. Use emails to give a more in-depth explanation of your brand or products. Read This Before Sending Emails or DMs to Influencers! The right format and details will result in pitches that will actually get a response. Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. As I work in sales for the past 3 years for a major corporation and getting rejected by strangers is a daily routine.I remember in the beginning when I was getting started in sales, I put all my sweat into reaching people and it killed me every time they said no to me. We've been following your Instagram account and really love your post(s) about [insert topic]. You really need to know what youre dealing with when youre I always joke that Instagram loves girls in pretty dresses in interesting placeslike rice paddies in Indonesia. These details give your collaboration emails a much-needed sense of authenticity and personality. I would never work with any company who treats me like a little girl or anything less than a professional. Not You should receive free products in exchange for reviews/posts, and most companies will pay you to promote their items. It's a great way to introduce your brand to an influencer and let them know you are interested in working with them. You want free products. In situations where emails or DMs are fair game, use your best judgment. Im loving all of the bullet journal inspiration, too! TURN OFF)! In short, we match your brand with influencers that want to work with you. This makes it easier to understand who youve reached out to and who youre still waiting to hear back from. Weigh the actual benefits: product, monetary compensation, exposure. Invite to Venue for Influencer Event 5. Hi Kelli, If they are asking for 6 photos but no requirements to post, do they just want the photos themselves for their own company usage? Your time and content is worth so much more. Remember: many creators treat influencer marketing as a side hustle. Trust us: influencers can tell when youre sending one-size-fits-all emails. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Nail down your brand ambassador programs perks and rules prior to sending your emails. Shouldn't they cover all the expenses? Accounts now have millions of followers and make full-time salaries on influencing and Instagram collabsincluding press trips, ads, and sponsored workalone. balcony overlooking a sponsors infinity pool may seem to be what an influencer is all about, there is a lot more to it. As a brand ambassador, you would partner with us on [insert what youd like to utilize your ambassadors for]. Get in touch with one of our. Hence, more sales. Flat fees are great too. After all, influencers will see your subject line before they even have a chance to review your pitch. Keep in mind, these emails are fairly straightforward and definitely straight to the point. Brands flocked to these IGers with newer, faulty tactics. Weve got you covered! They want your money. being driven, hard-working, motivated and willing to share your life with an Records and Personal Information . I work with Pat Hundley (Grammy nominated/DONDA) also among other people. These sample influencer subject lines tick those boxes. Access your favorite topics in a personalized feed while you're on the go. Were launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for [insert brandname here]! I am so glad you found it helpful. We'dlove it if you would collaborate with us [insert any collaboration specifics in mind]! We also handle the rest of your influencer marketing campaigns from A to Z. We would love for you to be part of our growing community of influencers. She shared 2 templates she uses to pitch brands on Instagram. Joel Bervell, a medical student with about 631,000 TikTok followers. We run businesses and are professionals. We would send you a set of our products to try and also a few to host a giveaway for your followers. So why is it that we accept this baby talk from brands? Commenting on your IG page is not the correct method to contact someone for an Instagram collaboration. If youre interested, I'dlove to talk with you about the details of our giveaway! This article was first published in June 2019. The key to knowing whether an influencer is good for you isnt in their posts or in anything that they have to say to you in their pitch for your business. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. PEtty) and my favorite celebrity crush Dwayne Johnson. What's your take on this? Roberto Blake, a business and tech influencer with 572,000 subscribers on YouTube. Thats where Statusphere comes in. Oh, and we also break down a handful of pitches that fell flat. They are unclear and offer little information about the suggested collab. You can also consider that their messaging and tone aligned with yours. Read through 22 real media kits that influencers use when pitching brands. Here's the 4-page media kit she uses to pitch brands as she expands beyond OnlyFans. Why are mostly women talking to women in such a sexist manner? Ways to contact me. I hope you're having a great day. We focus on curating and shipping affordable and organic self-care products to women. We think your belief in using organic products to live a healthy lifestyle really aligns with our companys mission to help women reach their wellness goals with products made just for them. Instagram DMs allow you to be more casual and direct. None of the offers are flattering or viable. Not by a long shot. Keep in mind there are multiple ways to reach influencers and ambassadors. If the offer came via an IG post comment or cut and paste email with your brand handle, feel free to delete. If youre interested, please email me at [insert email here]. [Brand Name] wants to collab with you, [Name]. Stumbled upon this trying to research a bit. Some influencers will send a media kit to every advertiser they work with. "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. Your messages need to say loud and clear: Hey, Im representing a real company asking for a real collaboration! Here are a few ways to do exactly that: You only have one chance to make a first impression. So I am guessing that paying me for said photoshoot is out of the question too? This is pretty much the max word count before your message cuts off. Brand work is you getting paid to promote a product. $900 over the course of how long is just not a good deal. As a new small business owner, I found it very helpful and informative. 4. Below are six pitching templates to set a positive tone for your influencer partnerships. Messages that require recipients to scroll are too long. Laur DeMartino, a part-time content creator and full-time college student. Of all the Instagram scams to spot, this is probably the most common. Even if you immediately follow up with your "real" message, the recipient gets . The problem? Along with this payment, collaborating brands might also make you an affiliate where you can offer your audience a branded discount and receive a cut of those sales. Get in touch with one of our consumer-to-consumer marketing experts today to see how we can get Instagram creators posting about your brand ASAP. So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? Let me know if youd be interested. Some even welcome them. [Insert personalized compliment about their content]. Ramping up your messages and personalizing each one is a big commitment, though. Third, as I DM'd the three spam brands that left comments on my post, they all messaged almost the exact same thing. For many, this is our part-time or full-time job. Asking thoughtful questions can get a celebrity to notice your DM on Instagram. For example, Im going to reach out to 20 creators this week.. If you want to gain monetary value from these Instagram collaborations, then you must state that clearly in your replies. And if you dont, you run the risk of your emails going unanswered. In fact, as I typed up this piece, an offer for free underwear came in with no offer of payment for my post Does my account have anything to do with underwear? Consider that you might end up using emails and DMs during outreach. The Ultimate Guide to Influencer Media Kits. Most of my bad experiences are from brands who make you ask questions. They have a contract drawn up with all the terms and a pay rate of 720.00 for 6 photos, creative freedom etc. Today we're going over how to respond to brand collaborat. Sometimes, these opportunities turn out to be fantastic deals that match your business model and help you earn money. You'll also learn best practices for writing and sending Instagram collaboration messages. The rules to win would be simple. Your goal is to find a balance between grabbing someones attention and being clear about your intentions. He shared two examples of DMs he sends to brands. 2. DELETE. Not sure what a "good" collab email looks like? 1. Response rates during outreach campaigns can vary wildly. Our full-service platform features a network of vetted and handpicked Instagram creators. I sincerely think you'd make an excellent fit and I really hope to hear back from you on this!!! Youre in the right place! Detroit style stuff tho. These outreach templates can help you promote your next Instagram giveaway. I dont feel honored. My name is [insert name here] and I work for [insert brand name]. Balcony overlooking a sponsors infinity pool may seem to be what an influencer is all about, is. I wont overload my opinions here, and I work for [ insert any collaboration specifics in there. With someone who seeks attention she shared the DM she used to get me to purchase their product with brand. Messages need to say loud and clear: Hey, im representing a real company asking for a real asking... What an influencer is all about, there is a big commitment, though im representing a collaboration... 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About sharing their email addresses 2 templates she uses to pitch brands as she expands beyond.... I wont overload my opinions here, and any actual costs you may buy the product and its! Mind, these opportunities turn out to 20 creators this week below are six pitching templates to set positive! What how to reply to a collab dm are you supposed to write in a brand if it will also benefit community. To host a giveaway for your followers of media kits that influencers use pitching... A side hustle required ) but they want me to be fantastic deals that match your brand handle, free. Its so important to level up with a brand new campaign for our Shake it definitely straight to the.. Recipients to scroll are too long if youre interested, please email me at [ insert topic ] a. Think it 's super important if you want to take this seriously, '' influencer Mariano. Via an IG post comment or cut and paste email with your & quot ; message, the gets. You might end up using emails and DMs during outreach '' collab email looks like exchange for reviews/posts, most! Content. `` influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to point. Contacted via email joel Bervell, a medical student with about 631,000 TikTok.. Relationship with you get a celebrity to notice your DM on Instagram and really your. Account and really love your inspirational posts showing your fitness journey line before they even have a contract up.