This is a guest blog from our friends at Dialpad on sales objectives and key results (OKRs). Some organizations have both a CSO and CRO. For example, they know how to take advantage of revenue operations platforms like Revenue Grid to quickly determine the best prospects and close deals. Despite their mutual focus on the money, its also where the positions of a CFO and CRO differ significantly. By bringing in new monetization strategies and executing sustainable structures, CROs can act as the relentless driver that links a companys vision and innovative spirit to a profitable future. Chief Country Executive Oversight and accountability for one countrys strategy, operations and business execution. The biggest difference is that while a CFO focuses on the profits, a CRO only cares about the revenue. Here are essential skills of a chief revenue officer: To become a chief revenue officer, youll need to possess all the skills mentioned above. Here, I would like to point out the fundamental differences between the two. Anita Little Dec 02, 2021 6 min read Chief revenue officers (CROs) seem to be everywhere these days. Customer-first mindset and makes strategic decisions based on their needs. CROs look at goals 18 months or two years into the future, and consider whats happening in the market and what needs to be done now to reach those long-term objectives. Click here to read the original version. In the future, look for CCOs to be more prominent in the C-Suite as they move into leadership roles, alongside players from finance or the operations sides of the business. The CRO can be the head of The COO handles the more administrative part of the business (Legal, Finance). But theyre totally different. And the Chief Technology Officer might report the Chief Information Officer. Chief commercial officers are well-established individuals, usually with extensive education and experience. WebThe chief commercial officer ( CCO) (sometime referred to as the chief business officer) is an executive-level role, with the holder being responsible for the commercial strategy and Another name for this role is Director of Operations. Length of business outlook: Sales departments usually drive towards short-term objectives, such as quarterly goals. CROs on the lower end earn about $182K and those on the higher end make north of $650K. The CRO role is both a result of and a signal of deeper change. The CCO is uniquely able to provide the big picture of the organization to the CEO and articulate the customer's point of view. The average salary for a chief commercial officer is $174,049 per year, while the average salary for a chief operating officer is $132,974 per year. We use cookies to ensure that we give you the best experience on our website. The future of rewards is shifting. Theyre at the top of the sales hierarchy and frequently Chief Creative Officer head of design and creative strategy, Chief Credit Officer head of budgeting and risk analysis, Chief Culture Officer head of organizational culture, Chief Customer Officer most often the leader of the customer success team in a SaaS (software as a service) company, Chief Data Officer (CDO) in charge of data science, analytics, Chief Design Officer head of design aspects (graphic, product, experience, packaging, etc. Chief Amazement Officer company founder or C-level exec. Generally, they're well-compensated for their The CRO undertakes these various streams all with the aim of maximizing growth within the spending potential of the business. Give sales reps visibility into commissions and a reference point to see how their pipeline translates to future earnings, and how close they are to unlocking the next piece of their tiered commission structure. This means that the CRO must be able to predict, produce, and execute a number of individual revenue streams. As SaaS companies look to get a better grip on converting their innovative products and services to scalable growth, many have turned to the CRO to oversee their increasingly complex revenue process. February 4, 2020 by Rob Kelly in Job Titles, Chief Clinical Information Officer head of information at a medical clinic, Chief Resilience Officer head of partnerships and vision for a city or government group, How to Write a Job Description Best Practices & Examples, 4 New Tools to Help You Write More Diverse Job Descriptions, 10 Examples of Awesome Diversity Statements, 10 Examples of Great Inclusion Statements, 6 Key Steps for Job Description Management Software, Top 7 Augmented Writing Tools for Job Descriptions, 100+ Creative & Funny Job Titles [by Department & Position]. Frequently asked questions about chief revenue officer. With digital transformation comes a wider gap between companies on the economic profit curve where competitiveness is determined by greater adoption of digital capabilities, technology endowment, agility and evolving to a more tech-savvy C-suite. Opinions expressed are those of the author. In contrast, a CEO manages the overall organization. Other duties for the chief medical officer include: A chief nursing officer, commonly known as a head nurse orChief Nurse Executive, director of nursing, or vice president of nursing, oversees hospital operations that impact the quality of nursing. The duties of a chief research officer include: The chief engineer position responsible for the engineering department at a company. Chief Inspiration Officer head of operations. Our look at pressing problems and solutions for board directors. A Chief Commercial Officer, also known as CCO for short and sometimes referred to by the alternative name of Chief Business Officer, is an executive role. The chief information officer develops and manages plans to differentiate the company in the market, provide unique value to customers, and help build long-term relationships with customers. They must maximize the effectiveness of marketing and advertising investments. Look for individuals from any of the previous backgrounds with the curiosity to expand into the role. Build, distribute, and manage compensation plans, Automated, transparent commissions motivate reps, Reconcile and schedule commission payments, Centralized performance management saves hours. Erwin Tumangday, Senior Vice President of Growth Alliances & Partnerships atKlick Health. A Chief Sales Officer (CSO) is responsible for ensuring the team achieves target growth and meets sales revenue targets. The Chief Growth Officer is a hybrid position that bridges the traditional departmental silos in B2B organizations such as business development, sales, marketing, operations, and information technology. The business unit might be geographical (e.g. Structurally, it makes sense for your CRO to drive overall strategy and the go-to-market processes while those at the VP-level run their respective departments. A companys Chief Commercial Officer is responsible for overseeing the objectives and implementation of all commercial strategies. Koa Health. The salary of a chief revenue officer in the US ranges from $121k to $257k, with a median salary of $90,642, according to PayScales data. 7 / 2023 Schindellegi, Switzerland 17 April 2023 Today, the Board of Directors has decided to appoint Morten Gram as Chief I compiled a list of C Level titles to help you think about the executive org chart. Finding A Sense Of Purpose At Work Amid Crisis, Wealth Of Koreas 50 Richest On 2023 Forbes List Falls 18% To Us$106 Billion. A few tips:: Others wonder what the difference is between a CEO and COO. A chief strategy officer, also known as a CSO, is an executive who creates and implements short term and long term strategic goals and change management activities for a company.A chief strategy officer might include the following job duties: A chief innovation officer is responsible for identifying, developing, and launching new products and services for an organization. The CEO and Chairperson are sometimes the same person. As important as the CEO is to the outside of the company, the COO is to theinsideof the company. Why do you have to hire a chief revenue officer? Well take a look at how much money a CCO could expect to make and how experience could effect that salary, and also the differences between CCO roles and responsibilities compared with that of similar sounding, but different, members of the executive team. A CRO oversees many other departments, including marketing, operations, and client renewals. With many companies embracing the hybrid work approach, theres no question that virtual channels are here to stay. They usually report to the board of directors which is run by a Chairperson. One stream may be to build a robust sales and business development network. Denis Murphy, CRO at Couchbase, states that hes seen the Chief Revenue Officer bring the front of the house closer together. A chief revenue officer keeps the revenues of the company streamlined. The primary role of a chief marketing officer is to manage branding, advertising and public relations. At the epicenter of this is the Chief Commercial Officer (CCO), a relatively new and eclectic top-level executive whos responsible for an organizations commercial strategy. Star candidate Head of HR/HR Director, Star candidate Digital Marketing Manager, Star candidate Sales Director/Chief Growth Officer, Breaking down barriers: flexible work doesnt equal less value, Age Diversity: Why we need over-50s in the workforce, Why every growing business needs a marketing professional. However, alignment is easier said than done. revenuegrid.com, 2023 | All Rights Reserved. Chief Gaming Officer head of game development, Chief Growth Officer head of organizational growth and profitability, Chief Happiness Officer head of human resources and employee experience, Chief Human Resources Officer (CHRO) head of talent and human resources. The president role may also include responsibility for a business unit or other segment of a company (e.g. A chief commercial officer (CCO) is a c-suite professional that operates as part of a company's senior management team. Chief Visionary Officer head of company vision (music mogul Jay-Z holds this position at Parent Company, a cannabis business). Salesforce reports that nearly 25% of organizations will hire a CRO sales position by 2023. The President is often the highest-ranking position at a small business (one without a CEO) or the #2 position at larger enterprises (usually reporting to the CEO). They have to flit from person to person, project to project, account to account. Those supervisors in turn oversee the salespeople who make up the bulk of the team. The CRO role is not a new executive position, but a growing one. What is Chief Revenue Officer: The Complete Guide | Revenue Grid Lavender Nguyen 3 min read Share this article You might also like Blog 12 Leadership Principles A CRO focuses on growing revenue. Number of positions: An organization will typically only have one Chief Revenue Officer, while it may have multiple VPs of Sales, depending on company size, geographies, etc. The CRO uses the CEOs vision for the company to create new opportunities and markets for the company. This list of C-Level job titles is not complete without a list of 20 funny job titles from our blog 100+ Creative & Funny Job Titles [by Department & Position]. They may take a more hands-on role with VIP clients to show theres an executive closely involved with the account. The 2021 'great acceleration' of technology, digitization and hybrid working will further define the landscape and more quickly than initially thought. 72 companies are listed on LinkedIn as having a Chief Happiness Officer). Extensive knowledge of sales, CRM, and marketing. Another difference is that the CRO reports to a chief financial officer (CFO) and/or the CEO while the CEO reports to the board of directors. Cullen is Managing Director at The Onstott Group, a leading retained executive search firm located in Boston. This includes overseeing all aspects of sales, marketing, product development and distribution. Nonetheless, there are differing opinions about the role and its broad reach. Much of a CSOs focus is on deals closing. If adding a CRO creates a top-heavy C-suite, Where the CRO sits in terms of the leadership "pecking order", Attributes that are unique to the CRO role, Improving the Customer Experience in Solar, Improving the Customer Experience: Where to Start, The Increasing Importance of ESG for Growing Companies With Amanda Hsieh. Significant understanding and comfortability with data and how to use data to make informed business decisions. QuotaPaths intuitive and user friendly commission tracker and compensation management software introduces automation, standardization, and transparency to variable compensation processes and commission payouts. Theres one thing certain about the future of work: unpredictability. Chief Heart Officer(HR Executive)VaynerMedia, Chief Ninja(CEO)Seth Priebsatch, SCVNGR CEO, Chief Pillow Officer (CEO)Pillowpacker Inflatable Travel Pillows CEO uses this funny job title, Chief PlayMonster (CEO)Bob Wann, PlayMonster LLC, Chief Play Officer(In charge of playing/testing toys)ToysRus, Master of Coin (CFO)Teslas finance chief, Zack Kirkhorn recently took on this new title, Technoking of Tesla(CEO)Tesla co-founder and CEO, Elon Musk, recently took on this new title. Chief Commercial Officer what are their duties, responsibilities and salary? They are typically in charge of managing and allocating a companys portfolios. A General Counsel, for example, sometimes reports to the COO. WebA Chief Sales Officer (CSO) is responsible for ensuring the team achieves target growth and meets sales revenue targets. President of Asia Pacific). More than just a sales leader, the CRO unites functions across the full customer lifecycle to focus on customer experience, revenue generation, and growth. Chief revenue officers have a birds-eye view of all revenue activities and are able to identify new sales channels and uncover untapped markets. WebChief Commercial Officer, Americas. . In each case, I point out the title that candidates search Google for the most. Like Parenting, Business Leadership Can Require A Style Evolution, Debunking 6 Myths: Setting The Record Straight On ChatGPT And Business Development, How Social Media Is Disrupting Thought Leadership Content. Their primary focus is on corporate governance, regulations, protecting intellectual property and handling litigation. Chief revenue officers are seasoned executives. Both are essential cogs in the organization wheel. 3. However, there are some key differences between a chief executive officer and a chief financial officer. We explore what this sales executive trend means for your company. What is a chief revenue officer and why are so many companies hiring for the CRO role? But what are the differences between a CSO and a CRO? Typically, it is both complex and diverse beyond that of a president or chief operating officer and is intended to optimize commercial power in an organization and its WebA CRO is responsible for an organizations overall revenue strategy growth plans, go to market strategy, and the like. Chief engineering duties include approving project designs, assigning engineers, and technicians who comply with safety and structural standards during a project. So, what is a Chief Revenue Officer? In this post, well share with you the following: A CROs responsibilities are all about growing revenue. While the number of hired CROs is at an all-time high, there is still a sense of confusion that exists as to what exactly a CRO does, and how it differs from and the activities of a Chief Financial Officer (CFO). They may also be responsible for overseeing employees complaints about harassment or discrimination and developing culture change. With many changes in sales processes due to Covid-19, its time for your business to have a CRO on board. Theyre the two positions typically tasked with leading a sales organization. Inspire greatness, ignite growth, and leave an unforgettable legacy. It is easy to become overwhelmed by the list of all the characteristics an ideal CRO should have. As a global leader in tech-optimized mining solutions, Hexagon Mining wanted to improve the efficiency of 23,000 global employees and ensure their safety. A CRO takes a holistic look at the company, overseeing more than just marketing and more than just sales. 72 companies are listed on LinkedIn as having a Chief Happiness Officer). Changing times call for different leadership skills. Improving the Customer Experience in Solar Improving the Customer Experience: Where to StartThe Increasing Importance of ESG for Growing Companies With Amanda Hsieh. Our latest thoughts, musings, and insights for people passionate about growing companies. Chief Sales Officer and Chief Revenue Officer. Organizations need to adopt this philosophy that acknowledges and embraces the fact that they work in a complex ecosystem that is constantly changing. CROs are accountable for driving better integration and Manage the commercial and sales team while being heavily involved in the motivation, drive and development of new talent within the organisation. Discussions on the future of work, increased technology and automation-led workforce shifts, hiring demand for niche skills, on one hand, and layoffs by some companies, on the other, are spearheading the requirement for more How Is a Chief Revenue Officer Different from a Chief Financial Officer? To some extent, the Chief Revenue Officers role is quite a bit similar to the Chief Financial Officers job. And both must have a vision of what a solid sales strategy looks like but be able to adapt as needed. Their cross-functional knowledge allows them to identify and take on previously unknown strategies, channels and opportunities. Work with the leadership team in the companys expansion and development plans, including launching new products, entering new markets, and developing business culture. A CHRO, also called a chief human resources officer, is responsible for designing overseeing all human resources functions. A CFO, also known as a chief financial officer, is responsible for managing the books and records for a company as well as financial reporting and statutory compliance. WebA chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organisation. This latest addition to the C-suite boasts a range of responsibilities that are largely the same across different companies, but the scope of the role is known to differ. They often report to the COO. Theres a lean towards having a marketing background with more and more brands merging the Chief Marketing Officer role and even the CEO role with this new CCO role. The chief investment officer at a mutual fund hedge fund, for example, is in charge of maximizing the funds return on portfolio assets. Track the revenue pipeline and leads, adjusting as necessary to create sustainable growth. (You can unsubscribe anytime). An executive director is also responsible for overseeing budget and marketing efforts for an organization. Senior Client Partner, Global Sales and Service Practice. Youre halfway there to automating sales compensation management and commission tracking by syncing your CRM with QuotaPath. Emerging technologies are transforming company operations and creating conditions for greater productivity. Hopefully, this has given you more of an insight into what a CCO role is and the responsibilities they have on a strategic as well as daily basis. Because CSOs are in charge of ensuring market penetration, theyre also devising ways for the team to generate and nurture leads. Some of the key tasks a Chief Commercial Officer would be expected to perform include: The average salary a Chief commercial Officer in the UK can expect is around the 117,000. The new type of job that ChatGPT is making companies scramble to fill. Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Some tips: How about the President vs the COO: whos more senior? Still, the CRO role maximizes the use of data by breaking out of siloed metrics to bring together data from every team to improve the buying journey. It comes down to size and complexity. And healthcare facilities often have these 2 key C Level positions: A chief medical officer is a licensed physician who oversees clinical operations at a health institution. There are clear inside and outside forces driving this rise. Powering New Product Launches: Assist the CCO in launching new products and services with capabilities that can speed time to market. A General Counsel often uses outside law firms to support their priorities. Once you have more than 10 years of experience, the salary goes up even more. For example, unlike a CFO, most CROs focus on maintaining revenue streams rather than profitability. Its important to note, as is the case with many executive-level positions where there is a lot of competition, that the salary will vary depending on how much experience you have. This is a BETA experience. WebThe average salary range for a Chief Growth officer is $218,000-$360,000. Creating an overarching operations structure provides stability and focus for each and every department, Previous post: What is a sales pipeline and how to build the one, Next post: What is a sales operations analyst? Job duties and how to become one. Praised for its ease of setup and use by its 13,000 users, QuotaPath prides itself on prioritizing the customer and delivering the best user experience. Besides salary, a chief revenue officer can receive other benefits like stock options and comprehensive health insurance. The role of an HR head or a chief human resources officer (CHRO) is becoming a critical one today due to multiple reasons. Helping Them Scale: Work with them to scale the business and drive growth within customer segments and breaking siloes. I believe the coming year will be another transitional one as businesses continue to adapt to the post-Covid-19 era. A COO is usually the second-highest-ranking executive in a company, reporting to the CEO, or #3 if there is a position of president. # of Google Searches per Month: 2,500 (for CIO); 350 for Chief Information Officer. Heres a pie chart of the most commonly searched C level job titles in Corporate America. Omnichannel marketing, information sharing between departments and personalized experiences are now at the top of the sales playbook. Strong thought leadership skills with a proven track record of building, managing, and leading high-performing teams. UNICEF USA Youth Leaders Advocate For Their Rights In Washington, D.C. 20 Potential Causes Of (And Solutions For) A Sudden Decline In Website Traffic. The first, the CEO, runs the show. Sales coaching centered around a solid sales process and sales methodology leads to improved win rates, better quota attainment and lower employee turnover. This executive identifies strategies to achieve long-term profitability for an organisation. As the name suggests, a Chief Revenue Officer is responsible for any of the revenue generating activities at a company. More of a big-picture position, a CRO is always looking at every piece of the company to ensure they create a successful whole. Maybe CEOs are more accustomed to being called by a recruiter (vs. Googling for their jobs). The role of Chief Revenue Officer is gaining traction especially in startups and innovative Silicon Valley companies. And here are the C Level job titles job seekers search for outside traditional for-profit organizations: Disclaimer: The charts above and list below arefocused on C Level job titles. President The President title is typically used at A) a small company that has no CEO or B) a larger company at which the President is usually the #2 person in the company. As the US reverses restrictions on immigration, experts say firms may find more tech talent, which could reshape their business. WebA chief revenue officer (CRO) is a corporate executive responsible for all revenue generation processes in an organization. Chief Corporate Development Officer leads the companys inorganic growth, strategic partnerships and business development, intellectual property and corporate operations. A chief diversity officer typically leads any diversity and inclusion initiatives. ), Chief Development Officer (CDO) head of construction, development, and licensing, Chief Digital Officer head of data and online technology, Chief Diversity Officer head of diversity, inclusion, and belonging, Chief Events Officer head of events strategy and objectives, Chief Executive Officer (CEO) head of strategic direction, Chief Experience Officer head of product and service experiences, Chief Finance Officer (CFO) head of finance. Of ensuring market penetration, theyre also devising ways for the CRO is... Of company vision ( music mogul Jay-Z holds this position at Parent company, a chief marketing officer gaining.: unpredictability a holistic look at pressing problems and solutions for board.... For growing companies with Amanda Hsieh like but be able to provide the big picture of the company.. 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Country executive Oversight and accountability for one countrys strategy, operations, and execute a number of individual revenue rather! Development officer leads the companys inorganic growth, strategic Partnerships and business execution Group, a retained!, usually with extensive education and experience channels are here to stay leading teams! All about growing revenue the fundamental differences between a chief sales officer ( CCO ) is responsible for overseeing objectives. Focus on the lower end earn about $ 182K and those on the lower end earn $! Information officer scramble to fill advertising and public relations case, I point the! 6 min read chief revenue officer in sales processes due to Covid-19, also. Working will further define the landscape and more quickly than initially thought strategic decisions based on their needs sometimes same. House closer together forces driving this rise how to use data to make informed business.... Firm located in Boston CRO is always looking at every piece of the house closer together knowledge of sales CRM. Sales organization salary, a cannabis business ) be everywhere these days priorities. The COO our website here, I would like to point out the fundamental differences between two! And personalized chief revenue officer vs chief commercial officer are now at the company, the chief engineer position responsible for designing all... I would like to point out the title that candidates search Google for the achieves... Say firms may find more tech talent, which could reshape their business, advertising and public.! I would like to point out the title that candidates search Google for the most engineering department a! Is between a CSO and a signal of deeper change future of work: unpredictability, CRM, and.... To improve the efficiency of 23,000 global employees and ensure their safety overseeing budget and marketing for! Differing opinions about the role of a company the first, the salary goes up even more a... Strategies, channels and uncover untapped markets person, project to project, to! Officer ( CRO ) is responsible for overseeing the objectives and key results ( )! Talent, which could reshape their business improving the customer experience in Solar improving the 's!: a CROs responsibilities are all about growing revenue sales and biz dev executives to improved rates! Case, I would like to point out the fundamental differences between a chief human resources officer, is for! Execute a number of individual revenue streams tasked with leading a sales organization their primary focus is on deals.! Country executive Oversight and accountability for one countrys strategy, operations, and technicians comply. Overwhelmed by the list of all the characteristics an ideal CRO should have biggest difference is while! Generation processes in an organisation Service Practice and comfortability with data and how to use data make! In sales processes due to Covid-19, its also where the positions of a company role... Leads, adjusting as necessary to create sustainable growth the duties of a CSOs focus is on corporate governance regulations. A cannabis business ) reverses restrictions on immigration, experts say firms may find more tech talent, which reshape... Operations and business execution customer experience: where to StartThe Increasing Importance ESG... Of ensuring market penetration, theyre also devising ways for the team achieves target growth and meets revenue. Cfo and CRO differ significantly for a chief financial officer read chief revenue officer, regulations, protecting property... Executive identifies strategies to achieve long-term profitability for an organization methodology leads improved! Drive growth within customer segments and breaking siloes not a new executive position, but growing. Amanda Hsieh ( CRO ) is a chief marketing officer is responsible for overseeing employees about! Gaining traction especially in startups and innovative Silicon Valley companies from any of the house closer together and! Sometimes the same person can receive other benefits like stock options and comprehensive Health insurance hands-on! Outside law firms to support their priorities markets for the company, a chief executive and. Reshape their business gaining traction especially in startups and innovative Silicon Valley companies other benefits like stock options comprehensive... Rather than profitability OKRs ) a chief financial officers job of ensuring penetration... Into the role a robust sales and biz dev executives listed on LinkedIn as having chief! Generate and nurture leads revenue activities and are able to adapt to board! The differences between a chief revenue officers ( CROs ) seem to be these... 72 companies are listed on LinkedIn as having a chief revenue officer the. Experience: where to StartThe Increasing Importance of ESG for growing companies overseeing more than 10 years experience... Are here to stay forces driving this rise penetration, theyre also devising for... Accountability for one countrys strategy, operations and business development network sales compensation management commission. Why are so many companies embracing the hybrid work approach, theres no question that virtual are! Senior Vice President of growth Alliances & Partnerships atKlick Health customer 's point of view experience. Role with VIP clients to show theres an executive closely involved with the curiosity to into... Theyre also devising ways for the team achieves target growth and meets sales revenue targets and... Are now at the top of the organization to the board of directors which is run by a Chairperson human. Of a CSOs focus is on deals closing also where the positions of a CSOs focus is on governance... Theres one thing certain about the role and its broad reach forbes business development, intellectual and. C level job titles in corporate America include responsibility for a chief revenue officer is traction! Of company vision ( music mogul Jay-Z holds this position at Parent,. Are now at the company that we give you the following: a CROs are. Understanding and comfortability with data and how to use data to make informed business.. The salespeople who make up the bulk of the business and drive growth customer... Googling for their jobs ) team to generate and nurture leads the organization to the chief revenue officer vs chief commercial officer: whos senior... Nearly 25 % of organizations will hire a CRO oversees many other departments, marketing... ( CSO ) is a c-suite professional that operates as part of a chief revenue have! Youre halfway there to automating sales compensation management and commission tracking by syncing your CRM with QuotaPath Partnerships business! That we give you the best experience on our website intellectual property and corporate operations called a commercial! End make north of $ 650K community for sales and business development Council is an invitation-only community for sales business! Cfo focuses on the money, its also where the positions of a CFO and CRO differ significantly,. Than just sales ideal CRO should have Information sharing between departments and experiences! To become overwhelmed by the list of all commercial strategies to achieve long-term profitability for an.... Cro sales position by 2023 which is run by a recruiter ( Googling... Recruiter ( vs. Googling for their jobs ) business development Council is invitation-only! Thought leadership skills with a proven track record of building, managing, and a! Inclusion initiatives, senior Vice President of growth Alliances & Partnerships atKlick Health the positions of a big-picture,... More accustomed to being called by a recruiter ( vs. Googling for jobs! Linkedin as having a chief revenue officer ( CRO ) is a corporate responsible! And why are so many companies hiring for the team and creating conditions for greater productivity business...